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2023 | OriginalPaper | Chapter

6. Building a Visionary Innovation Roadmap

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Abstract

In this chapter, we see with the automotive and insurance cases how sensory profiles influence customers’ priorities and how to use this knowledge to form more accurate adoption predictions. The MAIF story teaches us how to unlearn innovation and with Xiaomi, we see how to build a solid innovation roadmap.

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Metadata
Title
Building a Visionary Innovation Roadmap
Author
Diana Derval
Copyright Year
2023
DOI
https://doi.org/10.1007/978-3-031-25823-7_6