2002 | Book
Building Great Customer Experiences
Authors: Colin Shaw, John Ivens
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
2002 | Book
Authors: Colin Shaw, John Ivens
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.