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Published in:
1976 | OriginalPaper | Chapter
Business Aims and the Logic of Product Planning
Author : Merlin Stone, B.A., D.Phil
Published in: Product Planning
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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In recent years, there has been considerable discussion of what the aims of the firm should be and of what they actually are, in both the literature of economists and that of management. There is not the space here to review this discussion in great detail,1 but we do need to pay some attention to the more important points that have been raised in the discussion.