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Ambient Media in the View of the General Public and Their Relation to this Communication Form Read chapter Read first chapter

2017 | OriginalPaper | Chapter

Business Transformation Through Service Science: A Path for Business Continuity

Authors : George Bithas, Damianos P. Sakas, Konstadinos Kutsikos

Published in: Strategic Innovative Marketing

Publisher: Springer International Publishing

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Abstract

Globalization, technological change, economic crisis, and an increasing demand for specialization have led to new economic activities, new business models, and new value propositions. As enterprises try to react to these challenges, they realize that they need to transform through collaboration with other enterprises in business networks, in order to: (a) develop new value propositions, (b) reduce operating costs, and (c) engage in value innovation activities. In order to enable this transformation, we propose a Service Science approach to assist enterprises in developing collaborative value propositions.

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Metadata
Title
Business Transformation Through Service Science: A Path for Business Continuity
Authors
George Bithas
Damianos P. Sakas
Konstadinos Kutsikos
Copyright Year
2017
Book
Strategic Innovative Marketing

Print ISBN: 978-3-319-33863-7

Electronic ISBN: 978-3-319-33865-1

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-33865-1_20

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