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5. BYD, A Disrupter of the Emerging Market

  • 2023
  • OriginalPaper
  • Chapter
Published in:
Authors
Jiazhuo George Wang
Shuo Qin
Allison Wang
Published in
Yes Logo
Publisher
Springer Nature Singapore

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Abstract

The chapter delves into the transformative journey of BYD, a Chinese new energy car maker, under the visionary leadership of Chuanfu Wang. It explores how BYD disrupted the battery, automotive, and new energy industries through innovative process and cost-saving strategies. The narrative highlights Wang’s hands-on approach to technology and entrepreneurship, his ability to identify market trends, and his commitment to vertical integration and continuous innovation. The story of BYD serves as a compelling case study of how a company can leverage technological advancements and strategic decision-making to become a global leader in its industry.
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previous chapter Anta Sports: Rising with the Recreation of Global Brands
next chapter WeChat: A Way of Life in the Information Age
Title
BYD, A Disrupter of the Emerging Market
Authors
Jiazhuo George Wang
Shuo Qin
Allison Wang
Copyright Year
2023
Publisher
Springer Nature Singapore
Book
Yes Logo

Print ISBN: 978-981-9966-07-3

Electronic ISBN: 978-981-9966-08-0

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-981-99-6608-0_5
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