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Published in:
Introduction: Demystifying Business Architecture Read chapter Read first chapter

2015 | OriginalPaper | Chapter

7. Can Culture Be Designed?

Author : David W. Gray

Published in: Business Architecture Management

Publisher: Springer International Publishing

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Abstract

Culture is widely recognized as one of the prime foundations of a successful business, yet it is still poorly understood, especially as an element of business architecture management. This chapter explores the following questions:
1.
What is culture and why is it important?
 
2.
Is there such a thing as an inherently “good” or “bad” culture?
 
3.
What is the role of culture in change?
 
4.
Can culture be designed?
 
5.
If these things are possible, how might they be achieved?
 
This chapter also introduces a diagnostic tool, the “Culture Map”―designed to help groups of all sizes improve their understanding of their culture, diagnose issues and work toward resolutions, along with some instructions for its use.

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previous chapter Using Capability Models for Strategic Alignment
next chapter From Value Chain to Value Network: Reinventing the Enterprise in the Light of Technology Forces
Footnotes
1
These characteristics were identified in a personal interview of Alexander Osterwalder―as the creator of the Business Model Canvas―by this chapter’s author in 2014.
 
2
The map was designed with the assistance of Alex Osterwalder and conforms to his criteria for a good business tool. In addition to Alex Osterwalder, significant contributions were made by Larry Irons, Chris Finlay, Marcia Conner, and Alan Smith.
 
Literature
Argyris C (1976) Theories of action that inhibit actual learning. Am Psychol 31(9):638–654CrossRef
Argyris C (1990) Overcoming organizational defenses: facilitating organizational learning. Prentice Hall, Upper Saddle River, NJ
Argyris C, Schön D (1996) Organisational learning II, theory, method and practice. Addison-Wesley, Reading, MA
Gerstner L (2003) Who says elephants can’t dance? Leading a great enterprise through dramatic change. HarperBusiness, New York, NY
Hamel G (2007) The future of management. Harvard Business School Press, Boston, MA
Osterwalder A, Pigneur Y (2010) Business model generation—a handbook for visionaries, game changers, and challengers. Wiley, Hoboken, NJ
Schein E (1984) Coming to a new awareness of organizational culture. Sloan Manag Rev 25(2):3–16
Schein E (1992) Organizational culture and leadership: a dynamic view. Jossey-Bass, San Francisco, CA
Shostack GL (1984) Designing services that deliver. Harv Bus Rev 62(1):133–139
Metadata
Title
Can Culture Be Designed?
Author
David W. Gray
Copyright Year
2015
Book
Business Architecture Management

Print ISBN: 978-3-319-14570-9

Electronic ISBN: 978-3-319-14571-6

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-14571-6_7

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