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3. Candidate Journey: 2. Phase „Information“

  • 2023
  • OriginalPaper
  • Chapter
Published in:
Authors
Michael Lorenz
Frank Nientiedt
Published in
Digitales Recruiting entlang der Candidate Journey
Publisher
Springer Berlin Heidelberg

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Zusammenfassung

In der zweiten Phase der Candidate Journey geht es darum, dass sich potenzielle Bewerber über ihren möglichen neuen Arbeitgeber informieren und sich auf Basis dieser Informationen für oder gegen eine Bewerbung entscheiden. Wir gehen in diesem Kapitel auf die Unternehmens-Karriereseite, Arbeitgeberbewertungsportale, die Social-Media-Kanäle und Content-Marketing-Formate ein.

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previous chapter Candidate Journey: 1. Phase „Anziehung“
next chapter Candidate Journey: 3. Phase „Bewerbung“
Title
Candidate Journey: 2. Phase „Information“
Authors
Michael Lorenz
Frank Nientiedt
Copyright Year
2023
Publisher
Springer Berlin Heidelberg
Book
Digitales Recruiting entlang der Candidate Journey

Print ISBN: 978-3-662-68095-7

Electronic ISBN: 978-3-662-68096-4

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-662-68096-4_3

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