Advertisement
Published in:
2021 | OriginalPaper | Chapter
9. Case Study DATEV: The Introduction of a Corporate Newsroom as a Change Project
Author : Christian Buggisch
Published in: The Corporate Newsroom
Publisher: Springer International Publishing
Abstract
What would the Corporate Publishing department at DATEV look like if we were to start over on a greenfield site? I dealt with this question at the beginning of 2014. I became aware of the Siemens Newsroom in Munich through articles in trade journals and contacted Christoph Moss, who had previously played a major role in the Siemens model. Our cooperation should be open-ended. It was important to me to first analyse the current situation in order to see whether a Corporate Newsroom at DATEV makes sense at all. It turned out that the introduction of a Newsroom would be a challenging change project for us, which had to be accompanied by communication.