Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Human Centered Design Methodologies Applied to Complex Research Projects: First Results of the PLEINAIR Project Read chapter Read first chapter

2020 | OriginalPaper | Chapter

Case Study of Cultural Design Innovation Enabling Brand Development

Authors : Huabin Wang, Lei Han

Published in: Advances in Industrial Design

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Under the policy-driven background, cultural design innovation has broad prospects. Based on the user experience level, this paper divides cultural design innovation into visual perception level cultural design innovation, behavioral operation level cultural design innovation, and spiritual connotation level cultural design innovation, and selects The Palace Museum, LKK Design Company and MUJI as three categories of cases for analysis. The path of cultural design innovation is obtained: discovering the typical appearance characteristics of popular cultural IP, establishing the relationship between cultural practices and behavior levels in real life, and injecting a culture consistent with long-term development into the brand idea. This paper analyzes the path of cultural design innovation through case study, with a view to bringing some guidance to the development of related enterprises.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter An Interdisciplinary Framework for Designing Adaptive Snowsports
next chapter Innovation’s DNA in Postmodern Society Age
Literature
1.
Chen, X.: Research on design-driven innovation mechanism and design pattern evolution. Zhejiang University (2011)
2.
Verganti, R: Design as brokering of languages: the role of designers in the innovation strategies of Italian firms. Des. Manag. J. 34–42(2003)
3.
“Several Guiding Opinions on Promoting the Development of Industrial Design”. Liaoning Building Materials, pp. 20–21(2010)
4.
Hao, N.: Theoretical research and practice of cultural and creative product design. Industrial Design, pp. 73–76(2016)
5.
Du, F.: Programmatic documents for continued development of socialism with chinese characteristics——on the new thoughts, new judgments, new requirements, and new deployments in the report of the eighteenth national congress of the CPC. J. Harbin Inst. Technol. (Soc. Sci. Edn.), 4–19 (2013)
6.
Jin, Q., Zhang, X.: Research on cultural and creative product development of museums. J. Xi’an Univ. Archit. Technol. (Soc. Sci. Edn.), 42–46 (2016)
7.
Chai, X.: Research on the spreading strategy of cultural creative products in the new media era. Shaanxi Normal University (2019)
8.
Ge, X.: LKK Design company new power of industrial design. Yingcai, pp. 78–79(2008)
9.
Zhang, M.: Thinking of design details caused by the minimalism of “MUJI”. Anhui Jianzhu University (2015)
10.
Lu, C.: Development status, problems and countermeasures of MUJI under the background of economic globalization: based on SWOT analysis framework. Market Modernization, 9–10 (2019)
Metadata
Title
Case Study of Cultural Design Innovation Enabling Brand Development
Authors
Huabin Wang
Lei Han
Copyright Year
2020
Book
Advances in Industrial Design

Print ISBN: 978-3-030-51193-7

Electronic ISBN: 978-3-030-51194-4

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-51194-4_64

Premium Partners

    Image Credits