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Bad Bergzabern (https://www.bad-bergzabern.de/stadtportrait.html) is a small town in the German state of Rhineland-Palatinate—and one of the first German towns to actively use storytelling in its urban development. City manager Susanne Schultz told us in an interview how exactly she has applied storytelling to craft the town’s image and what she considers the greatest successes and key takeaways of the process.
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