Swipe to navigate through the chapters of this book
For years Porsche AG has successfully used narrative branding and storytelling in its external and internal communications and won several prizes for its narrative contributions (e.g., German Prize for Online Communication, Best of Content Marketing, Econ Awardee of the Year). Unsurprisingly, the company has become one of the global leaders in innovative press and public relations. This interview with Josef Arweck, Vice President Communications at Porsche, discusses the company’s use of storytelling in its external business communications.
Please log in to get access to this content
To get access to this content you need the following product:
- Case Study: Storytelling in the Press and Public Relations at Porsche AG
- Springer Berlin Heidelberg
- Sequence number