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Effects of Music Induced Arousal on Cognitive Responses and Store Image Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Celebrate the Moments of Your Life: An Investigation of Time as a Cultural Value in American Television Advertising

Authors : Joyce M. Wolburg, Ronald E. Taylor

Published in: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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The depiction of time as a cultural value has received rather limited attention in the advertising literature, despite its frequent use in message strategy. This study fills that void by offering a framework for analyzing the many ways that time is depicted in advertising. The key time elements noted were Limited Time, Marking Time, More Time, Oriented Time, and Sequenced Time.

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Metadata
Title
Celebrate the Moments of Your Life: An Investigation of Time as a Cultural Value in American Television Advertising
Authors
Joyce M. Wolburg
Ronald E. Taylor
Copyright Year
2015
Book
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-13083-5

Electronic ISBN: 978-3-319-13084-2

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-13084-2_84