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Sales Excellence

Chancen auf allen Kanälen nutzen

  • 01-10-2022
  • Intro
Published in:
Author
Eva-Susanne Krah
Published in
Sales Excellence | Issue 10/2022

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Excerpt

Viele Vertriebsorganisationen haben die Zeichen der Zeit erkannt und sind im Zuge der Digitalisierung durch innovative Omnikanal-Konzepte an allen Kontaktpunkten zu ihren Kunden präsent. Der persönliche Kontakt im Vertrieb sowie der virtuelle im Internet, aber auch remote, über die sozialen Medien bis hin zum Metaverse, bietet Verkaufsteams im Innen- wie Außendienst immense Chancen, sich mit ihren wertvollen Kundenzielgruppen zu vernetzen. Gleichzeitig können so Cross- und Upselling-Potenziale im jeweiligen Vertriebskanal ausgeschöpft werden, die sonst vielleicht noch hier und da ungenutzt blieben. …

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next article News
Title
Chancen auf allen Kanälen nutzen
Author
Eva-Susanne Krah
Publication date
01-10-2022
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 10/2022
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-022-1545-9

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