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2023 | OriginalPaper | Chapter

Chaotic Customer Centricity

Authors : Benjamin Zierock, Asmar Jungblut, Nicola Senn

Published in: HCI International 2023 Posters

Publisher: Springer Nature Switzerland

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Abstract

The chapter 'Chaotic Customer Centricity' delves into the challenges of implementing innovative projects and the importance of understanding user needs. It introduces the concept of 'chaotic customer centricity' and explores how design thinking and customer centricity can be integrated to manage complex projects. The Stacey Matrix is used to analyze and address the complexity and uncertainty of these projects, while the hero's journey framework is applied to create more immersive and meaningful customer experiences. The chapter also discusses the practical implementation of customer-centric approaches in both Agile and Waterfall methodologies, highlighting the importance of continuous customer involvement and feedback throughout the project lifecycle.
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Metadata
Title
Chaotic Customer Centricity
Authors
Benjamin Zierock
Asmar Jungblut
Nicola Senn
Copyright Year
2023
Book
HCI International 2023 Posters

Print ISBN: 978-3-031-35988-0

Electronic ISBN: 978-3-031-35989-7

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-031-35989-7_24