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Marketing Letters

31-10-2024 | ORIGINAL RESEARCH

Chatbot anthropomorphism might not be the design for all: examining responses to anthropomorphized chatbots by autistic individuals

Authors: Kuan-Chou Ko, Chia-Wei Lin, Zhi-Jun Yeh

Published in: Marketing Letters

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Metadata
Title
Chatbot anthropomorphism might not be the design for all: examining responses to anthropomorphized chatbots by autistic individuals
Authors
Kuan-Chou Ko
Chia-Wei Lin
Zhi-Jun Yeh
Publication date
31-10-2024
Publisher
Springer US
Published in
Marketing Letters
Print ISSN: 0923-0645
Electronic ISSN: 1573-059X
DOI
https://doi.org/10.1007/s11002-024-09754-2