Skip to main content
Top

2019 | OriginalPaper | Chapter

Chatbot Assisted Marketing in Financial Service Industry

Authors : Jon T. S. Quah, Y. W. Chua

Published in: Services Computing – SCC 2019

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

The rise of chatbots in the finance sector is the latest disruptive force that has change the way customers interact. The adoption of Artificial Intelligence powered chatbots particularly in the banking industry has changed the face of communication interface between bank and customers. This paper explores the effectiveness of the current use of chatbot in Singapore’s banking industry. The banking sector in Singapore play a significant role in Singapore economy. It also investigates the current chatbot functionality to determine if it can meet the ever-changing expectation of customers.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literature
go back to reference Khanna, A., Pandey, B., Vashishta, K., Kalia, K., Pradeepkumar, B., Das, T.: A study of today’s A.I. through chatbots and rediscovery of machine intelligence. Int. J. u- e- Serv. Sci. Technol. 8(7), 277–284 (2015)CrossRef Khanna, A., Pandey, B., Vashishta, K., Kalia, K., Pradeepkumar, B., Das, T.: A study of today’s A.I. through chatbots and rediscovery of machine intelligence. Int. J. u- e- Serv. Sci. Technol. 8(7), 277–284 (2015)CrossRef
go back to reference Radziwill, N.M., Benton, M.C.: Evaluating quality of chatbots and intelligent conversational agents, pp. 1–21 (2017) Radziwill, N.M., Benton, M.C.: Evaluating quality of chatbots and intelligent conversational agents, pp. 1–21 (2017)
go back to reference Shawar, B.A.: Different measurements metrics to evaluate a chatbot system. Association for Computational Linguistics, pp. 89–96 (2007) Shawar, B.A.: Different measurements metrics to evaluate a chatbot system. Association for Computational Linguistics, pp. 89–96 (2007)
go back to reference Kuligowska, K.: Commercial chatbot: performance evaluation, usability metrics and quality standards of embodied conversational agents. Prof. Center Bus. Res. 2, 1–16 (2015)CrossRef Kuligowska, K.: Commercial chatbot: performance evaluation, usability metrics and quality standards of embodied conversational agents. Prof. Center Bus. Res. 2, 1–16 (2015)CrossRef
go back to reference Schueffel, P.: Taming the best: a scientific definition of fintech. J. Innov. Manag. 4(4), 32–54 (2016)CrossRef Schueffel, P.: Taming the best: a scientific definition of fintech. J. Innov. Manag. 4(4), 32–54 (2016)CrossRef
go back to reference Oliver, R.L.: Satisfaction: A Behavioral Perspective on the Consumer. McGraw-Hill (1997) Oliver, R.L.: Satisfaction: A Behavioral Perspective on the Consumer. McGraw-Hill (1997)
go back to reference Wilson, Y.C.T.: Seminar ‘Development of Chatbot Technologies and Challenges’. Center for Data Science and Analytics (2017) Wilson, Y.C.T.: Seminar ‘Development of Chatbot Technologies and Challenges’. Center for Data Science and Analytics (2017)
Metadata
Title
Chatbot Assisted Marketing in Financial Service Industry
Authors
Jon T. S. Quah
Y. W. Chua
Copyright Year
2019
DOI
https://doi.org/10.1007/978-3-030-23554-3_8

Premium Partner