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2023 | OriginalPaper | Chapter

Chatbots im Vertrieb und E-Commerce

Author : Nicolas Pröllochs

Published in: Digitalisierung im Vertrieb

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Angetrieben durch Fortschritte im Bereich der künstlichen Intelligenz (KI) kommen auf Online-Plattformen zunehmend Chatbots zum Einsatz, die mit Nutzern automatisiert mittels natürlicher Sprache kommunizieren können. Zielsetzung dieses Beitrags ist es darzustellen, wie Chatbots im vertrieblichen Kontext und E-Commerce gewinnbringend eingesetzt werden können. Hierfür werden die grundlegende Funktionsweise und Potenziale von Chatbots anhand von drei Anwendungsszenarios genauer vorgestellt: (i) Chatbots zur Lead-Generierung, (ii) Chatbots als Shopping-Assistenten und (iii) Chatbots als Assistenten im Customer Service. Zusätzlich diskutiert dieser Beitrag Herausforderungen und Grenzen beim Einsatz aktueller Chatbots im vertrieblichen Kontext und E-Commerce.

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Metadata
Title
Chatbots im Vertrieb und E-Commerce
Author
Nicolas Pröllochs
Copyright Year
2023
Book
Digitalisierung im Vertrieb

Print ISBN: 978-3-658-38432-6

Electronic ISBN: 978-3-658-38433-3

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-658-38433-3_19