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2015 | OriginalPaper | Chapter

Children’s Self-Perceptions of their Participation in Retail Store Patronage Decisions

Authors : Alvin C. Burns, Mary Carolyn Harrison

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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The authors note the relative absence of studies of children’s perceptions of their participation in retail store decisions. A sample of 121 fifth, sixth, seventh, and eighth-graders tested across four stages of three product decision areas revealed sex-, age-, product-, and subdecision-specific findings implying the operation of complex variables in the child consumer socialization process.

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Metadata
Title
Children’s Self-Perceptions of their Participation in Retail Store Patronage Decisions
Authors
Alvin C. Burns
Mary Carolyn Harrison
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_16