China’s Communication in the Changing World

Both the world and China are undergoing a scale of change unseen in a century. Along with the enhancement of its overall national strength, international status and global influence, there is an urgent need for China to have a strong voice and guide public opinion in the world that is compatible with its status. Since the 18th CPC National Congress in 2012, President Xi Jinping has delivered important speeches on strengthening international communication on several occasions. How should China strengthen its capacity and discourse in international communication? What policies and measures should China adopt to make itself heard around the world? With these questions in mind, this article explores the ways to display a true, multidimensional and panoramic view of China and present an admirable, amicable and respectful image of China to the world based on a communication concept with “value communication” as the core.