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2019 | OriginalPaper | Chapter

City Branding in Chinese Cities: From Tactical Greenwashing to Successful Industrial Transformation

Authors : Martin de Jong, Meiling Han, Haiyan Lu

Published in: Remaking Sustainable Urbanism

Publisher: Springer Singapore

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Abstract

City promotion and branding have become increasingly popular in the past two decades or so. Chinese cities fully share in this trend. They have stepped up their use of a great variety of attractive city labels, such as eco-cities, low carbon cities, smart cities, knowledge cities and resilient cities to enhance their attractiveness to the outside world. These concepts reflect a desired shift from old and polluting manufacturing industries to new and clean service industries. But not all branding efforts are credible or successful; there are specific requirements for actually realizing the proclaimed industrial shift. This chapter aims to answer two questions: (1) What do city branding practices look like in a number of significant Chinese cities? (2) What is the credibility of these practices in terms of the proclaimed industrial transformation?

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previous chapter Political Ecology of Chinese Smart Eco-cities
next chapter From Shannon to Shenzhen and Back: Sustainable Urbanism and Inter-city Partnerships in China and Europe
Footnotes
1
We are particularly indebted to Yawei Chen, Simon Joss, Miaoxi Zhao, Qihui Yang and Chaoning Zhang for their role in the data collection and analysis.
 
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Metadata
Title
City Branding in Chinese Cities: From Tactical Greenwashing to Successful Industrial Transformation
Authors
Martin de Jong
Meiling Han
Haiyan Lu
Copyright Year
2019
Publisher
Springer Singapore
Book
Remaking Sustainable Urbanism

Print ISBN: 978-981-13-3349-1

Electronic ISBN: 978-981-13-3350-7

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-981-13-3350-7_5