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01-10-2013 | Research Paper | Issue 5/2013

Business & Information Systems Engineering 5/2013

Cloud Computing As a Tool for Enhancing Ecological Goals?

Analyzing Necessary Preconditions on the Consumer Side

Journal:
Business & Information Systems Engineering > Issue 5/2013
Authors:
PD Dr. Ingrid Gottschalk, Prof. Dr. Stefan Kirn
Important notes

Electronic Supplementary Material

The online version of this article (doi: 10.​1007/​s12599-013-0284-2) contains supplementary material, which is available to authorized users.
Accepted after two revisions by Prof. Dr. Loos.
This article is also available in German in print and via http://​www.​wirtschaftsinfor​matik.​de: Gottschalk I, Kirn S (2013) Eignet sich Cloud-Computing als Instrument zur Förderung ökologischer Ziele? Analyse notwendiger Voraussetzungen auf Verbraucherseite. WIRTSCHAFTSINFORMATIK. doi: 10.​1007/​s11576-013-0378-y.

Abstract

Cloud computing has been introduced as a promising information technology (IT) that embodies not only economic advantages in terms of increased efficiency but also ecological gains through saving energy. The latter has become particularly important in view of the rising energy costs of IT. The present study analyzes whether necessary preconditions for accepting cloud computing as a new infrastructure, such as awareness and perceived net value, exist on the part of the users. The analysis is based on a combined research framework of the theory of reasoned action (TRA) and the technology acceptance model (TAM) in a cloud computing setting. Two consumer surveys, the one to elicit beliefs and the second to gain insight into the ranking of the variables, are employed. This study uses structural equation modeling (SEM) to evaluate the hypotheses. The results indicate support for the proposed research framework. Surprisingly however, the ecological factor does not play a role in forming cloud computing intentions, regardless of prior knowledge or experience. Empirical evidence of this study suggests increasing efforts for informing actual and potential users, particularly in respect to possible ecological advantages through applying the new IT infrastructure.

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