“Cloud Matching Promotes Trade Investment”: The Breeding Road of Jutong Talent Network

Digital economy has become an important engine driving the high-quality development of China's economy. How to better assist foreign trade enterprises to carry out overseas business with the help of digital technology, and help international students to carry out professional internships, employment practices and other activities are urgent problems to be solved during the epidemic. This case tells a story about the Jutong Talent network platform (Jutong for short) that professor Duan Wenqi led and Hangzhou Xinzhishuo Big Data Technology Co., LTD., in order to serve foreign trade enterprises and international students to achieve human-enterprise matching and win- win cooperation. The case takes the emergence and development of the platform as the main line, and expounds the process of the platform from discovering opportunities in the context of the epidemic to proposing new ideas for the development of contactless foreign trade, thus constructing the service structure of the Jutong platform, and formulating operation strategies to promote the platform. Through case study, we can comprehensively and systematically grasp the relationship between platform ecosystem and its members, learn to build platform service architecture based on user demand list, apply platform ecosystem thinking to the promotion and operation of platform enterprises, and improve the operation efficiency of enterprises.