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2018 | OriginalPaper | Chapter

6. Combining Strategy and Innovation

Authors : Philippe Chereau, Pierre-Xavier Meschi

Published in: Strategic Consulting

Publisher: Springer International Publishing

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Abstract

The question of strategic management of innovation is one that consultants deal with, as innovation is the prime concern of a company’s strategy; an innovative offering, a more efficient manufacturing process or a different way of organising internal and external operations may generate a distinctive competitive advantage and support company growth. However, when a company innovates, it embarks on a complex process that affects every part of the organisation and all aspects of operations. The process is even more complex, since the company’s innovation behaviour has to fit its strategic choices. Indeed, the competences required to explore new directions and achieve innovation may be different from those that allow the long-term exploitation of innovation’s benefits.

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Title: Combining Strategy and Innovation
Authors: Philippe Chereau
Pierre-Xavier Meschi
Publisher: Springer International Publishing
Book: Strategic Consulting
Print ISBN: 978-3-319-64421-9

Electronic ISBN: 978-3-319-64422-6

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-319-64422-6_6