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Introduction: New Dimensions in the Politics of Image and Aid Read chapter Read first chapter

2018 | OriginalPaper | Chapter

9. Communicating Mexico’s International Development Cooperation: An Incipient Public Diplomacy Strategy

Author : Rebecka Villanueva Ulfgard

Published in: Communicating National Image through Development and Diplomacy

Publisher: Springer International Publishing

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Abstract

This chapter discusses elements of Mexico’s incipient public diplomacy strategy attached to its International Development Cooperation channeled through AMEXCID, which is still a relatively young agency. As it struggles with consolidating its internal organization and leadership, coupled with the lack of resources to carry out fully its mandate, these factors constitute a challenge for “branding” Mexico as an emerging economy with the capacity for undertaking global responsibility through its IDC programs and actions. Being a “translator” between different regions in the world and a “nodal point,” AMEXCID is involved in horizontal communication, multistakeholder communication, and communication through social media with domestic and foreign audiences, as well as identity-building activities and the creation of narratives that seek to convey a new image and soft power of Mexico.

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previous chapter State–Civil Society Partnerships in International Aid and Public Diplomacy: The Case of Turkey and Somalia
next chapter Power Relations in Development Communication and Public Diplomacy: US and Chinese Practices in Afghanistan
Footnotes
1
There is also a technical committee for the Trust Fund on Mexico’s international cooperation (Comité Técnico y de Administración del Fideicomiso) with representatives from the Secretary of Foreign Affairs, AMEXCID, and the Secretariat of the Treasury and Public Credit (see Article 38, LCID).
 
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Metadata
Title
Communicating Mexico’s International Development Cooperation: An Incipient Public Diplomacy Strategy
Author
Rebecka Villanueva Ulfgard
Copyright Year
2018
Book
Communicating National Image through Development and Diplomacy

Print ISBN: 978-3-319-76758-1

Electronic ISBN: 978-3-319-76759-8

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-76759-8_9