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Barriers of Creating Competitive Advantage in the Age of Industry 4.0: Conclusions from International Experience Read chapter Read first chapter

2020 | OriginalPaper | Chapter

10. Communication Between Scientific Units and Companies in the Context of Their Cooperation

Authors : Magdalena Grębosz-Krawczyk, Sławomir Milczarek

Published in: Contemporary Challenges in Cooperation and Coopetition in the Age of Industry 4.0

Publisher: Springer International Publishing

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Abstract

In the article, the problem of the communication of the Polish scientific units in the context of cooperation with companies is discussed. The main objective is to identify the companies’ expectations towards scientific units in this area. The research based on a method of indirect communication with respondents with the use of the questionnaire technique was conducted in 2018 among 135 companies representing smart specialisations in Lodz Region. The results show that the model of interpersonal communication with a scientist is the most expected form in business–science contacts. The best channel to provide the information to companies is electronic media, such as the web site of the scientific unit or e-mail. On the web sites of scientific units, companies’ representatives usually look for an offer for business. The most important information received from scientific units is an offer of cooperation and a sales offer addressed directly to companies’ representatives. The most important feature of the offer of scientific units is its market applicability.

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Metadata
Title
Communication Between Scientific Units and Companies in the Context of Their Cooperation
Authors
Magdalena Grębosz-Krawczyk
Sławomir Milczarek
Copyright Year
2020
Book
Contemporary Challenges in Cooperation and Coopetition in the Age of Industry 4.0

Print ISBN: 978-3-030-30548-2

Electronic ISBN: 978-3-030-30549-9

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-30549-9_10