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2020 | OriginalPaper | Chapter

2. Communication in the Twenty-First Century

Author: MPA DDr. Julia Puaschunder

Published in: Behavioral Economics and Finance Leadership

Publisher: Springer International Publishing

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Abstract

One of the most novel implications of heuristics, biases, and nudges addresses behavioral finance—a growing field concerned with how to improve financial well-being through the sound understanding of how people actually behave in markets. This part explains some behavioral finance techniques that can be used to enhance your financial gain by diversification, investing in crises-robust, long-term sustainable market options, demographics-based forecasting, saving money through tangibility and safe havens, or reaping benefit from outperforming market strategies. Particular emphasis will be given to investigating the role of information and communication for market reactions but also social influences in financial market management.
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Metadata
Title
Communication in the Twenty-First Century
Author
MPA DDr. Julia Puaschunder
Copyright Year
2020
DOI
https://doi.org/10.1007/978-3-030-54330-3_2

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