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2024 | OriginalPaper | Chapter

5. Communication Must Create Contact

Authors : Anne Katrine Lund, Mette Refshauge

Published in: Mastering Corporate Communication

Publisher: Springer Nature Switzerland

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Abstract

The professional communicator must connect at a time when stakeholders want not just information but a relationship with real contact. This is not easy and requires clever orchestration of all the voices of the organisation, from the top manager’s statements to the tone of the article on the intranet and the post on social media. This chapter looks more closely at the facilitation of organisational presence and the demands it places on the professional communicator.

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previous chapter Corporate Citizenship in a Changing World

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Title: Communication Must Create Contact
Authors: Anne Katrine Lund
Mette Refshauge
Publisher: Springer Nature Switzerland
Book: Mastering Corporate Communication
Print ISBN: 978-3-031-50231-6

Electronic ISBN: 978-3-031-50232-3

Copyright Year: 2024
DOI: https://doi.org/10.1007/978-3-031-50232-3_5