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Comparing Online Gastronomic Images through Customer Reviews: Evidence from Asia, Europe, and the USA

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Author
Estela Marine-Roig
Published in
Eurasian Business and Economics Perspectives
Publisher
Springer Nature Switzerland

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Abstract

This chapter investigates the profound influence of online gastronomic images on the perception of tourist destinations, utilizing a vast dataset of customer reviews from Michelin-starred restaurants across Asia, Europe, and the USA. The study employs a semiotic perspective to analyze user-generated content, revealing the intricate interplay between visual and textual elements in shaping destination images. By examining over 136,000 reviews, the research uncovers regional differences in dining experiences and the impact of service quality on customer satisfaction and loyalty. The findings challenge existing theories, suggesting that service quality may not be the primary determinant of customer satisfaction in upscale dining. The chapter also introduces a novel conceptual model and methodological framework for measuring the contribution of quality tourism services to online destination images, offering valuable insights for stakeholders in the tourism and hospitality sectors. The analysis of temporal and spatial dimensions of dining experiences provides a nuanced understanding of consumer behavior and preferences, making this chapter an essential read for those interested in the intersection of gastronomy, tourism, and digital marketing.
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Title
Comparing Online Gastronomic Images through Customer Reviews: Evidence from Asia, Europe, and the USA
Author
Estela Marine-Roig
Copyright Year
2025
Book
Eurasian Business and Economics Perspectives

Print ISBN: 978-3-031-80255-3

Electronic ISBN: 978-3-031-80256-0

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-031-80256-0_12
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