Skip to main content
Top

2017 | OriginalPaper | Chapter

Complete Semantics to Empower Touristic Service Providers

Authors : Zaenal Akbar, Elias Kärle, Oleksandra Panasiuk, Umutcan Şimşek, Ioan Toma, Dieter Fensel

Published in: On the Move to Meaningful Internet Systems. OTM 2017 Conferences

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

The tourism industry has a significant impact on the world’s economy, contributes 10.2% of the world’s gross domestic product in 2016. It becomes a very competitive industry, where having a strong online presence is an essential aspect for business success. To achieve this goal, the proper usage of latest Web technologies, particularly schema.org annotations is crucial. In this paper, we present our effort to improve the online visibility of touristic service providers in the region of Tyrol, Austria, by creating and deploying a substantial amount of semantic annotations according to schema.org, a widely used vocabulary for structured data on the Web. We started our work from Tourismusverband (TVB) Mayrhofen-Hippach and all touristic service providers in the Mayrhofen-Hippach region and applied the same approach to other TVBs and regions, as well as other use cases. The rationale for doing this is straightforward. Having schema.org annotations enables search engines to understand the content better, and provide better results for end users, as well as enables various intelligent applications to utilize them. As a direct consequence, the region of Tyrol and its touristic service increase their online visibility and decrease the dependency on intermediaries, i.e. Online Travel Agency (OTA).

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Footnotes
1
Tirol Werbung, 2016, “Der Tiroler Tourismus Zahlen, Daten und Fakten 2016”, http://​www.​tirolwerbung.​at/​tiroler-tourismus/​zahlen-und-fakten-zum-tiroler- tourismus/​.
 
5
Dynamic data change rather frequently e.g. hotel offers and events, while static data change very rarely, e.g. contact information of a hotel.
 
6
Per March 29, 2017, we have generated 1,6 Million (1,567,254 to be precise) triples of annotations for TVB Mayrhofen-Hippach.
 
Literature
2.
go back to reference Akbar, Z., García, J.M., Toma, I., Fensel, D.: On using semantically-aware rules for efficient online communication. In: Bikakis, A., Fodor, P., Roman, D. (eds.) RuleML 2014. LNCS, vol. 8620, pp. 37–51. Springer, Cham (2014). doi:10.1007/978-3-319-09870-8_3 CrossRef Akbar, Z., García, J.M., Toma, I., Fensel, D.: On using semantically-aware rules for efficient online communication. In: Bikakis, A., Fodor, P., Roman, D. (eds.) RuleML 2014. LNCS, vol. 8620, pp. 37–51. Springer, Cham (2014). doi:10.​1007/​978-3-319-09870-8_​3 CrossRef
4.
go back to reference Auer, S., Dietzold, S., Lehmann, J., Hellmann, S., Aumueller, D.: Triplify: light-weight linked data publication from relational databases, WWW 2009, pp. 621–630. ACM, New York (2009) Auer, S., Dietzold, S., Lehmann, J., Hellmann, S., Aumueller, D.: Triplify: light-weight linked data publication from relational databases, WWW 2009, pp. 621–630. ACM, New York (2009)
5.
go back to reference Bizer, C.: D2RQ - treating Non-RDF databases as virtual RDF graphs. In: Proceedings of the 3rd International Semantic Web Conference (ISWC 2004) (2004) Bizer, C.: D2RQ - treating Non-RDF databases as virtual RDF graphs. In: Proceedings of the 3rd International Semantic Web Conference (ISWC 2004) (2004)
6.
go back to reference Bizer, C., Eckert, K., Meusel, R., Mühleisen, H., Schuhmacher, M., Völker, J.: Deployment of RDFa, microdata, and microformats on the web – a quantitative analysis. In: Alani, H., Kagal, L., Fokoue, A., Groth, P., Biemann, C., Parreira, J.X., Aroyo, L., Noy, N., Welty, C., Janowicz, K. (eds.) ISWC 2013. LNCS, vol. 8219, pp. 17–32. Springer, Heidelberg (2013). doi:10.1007/978-3-642-41338-4_2 CrossRef Bizer, C., Eckert, K., Meusel, R., Mühleisen, H., Schuhmacher, M., Völker, J.: Deployment of RDFa, microdata, and microformats on the web – a quantitative analysis. In: Alani, H., Kagal, L., Fokoue, A., Groth, P., Biemann, C., Parreira, J.X., Aroyo, L., Noy, N., Welty, C., Janowicz, K. (eds.) ISWC 2013. LNCS, vol. 8219, pp. 17–32. Springer, Heidelberg (2013). doi:10.​1007/​978-3-642-41338-4_​2 CrossRef
7.
go back to reference Şimşek, U., Kärle, E., Holzknecht, O., Fensel, D.: Domain specific semantic validation of schema.org annotations. In: Ershov, A.P. (ed.) Informatics Conference. Springer (2017, to appear) Şimşek, U., Kärle, E., Holzknecht, O., Fensel, D.: Domain specific semantic validation of schema.org annotations. In: Ershov, A.P. (ed.) Informatics Conference. Springer (2017, to appear)
8.
go back to reference Dimou, A., Vander Sande, M., Colpaert, P., Verborgh, R., Mannens, E., Van de Walle, R.: RML: a generic language for integrated RDF mappings of heterogeneous data. In: Proceedings of the 7th Workshop on Linked Data on the Web, April 2014 Dimou, A., Vander Sande, M., Colpaert, P., Verborgh, R., Mannens, E., Van de Walle, R.: RML: a generic language for integrated RDF mappings of heterogeneous data. In: Proceedings of the 7th Workshop on Linked Data on the Web, April 2014
9.
go back to reference Ebner, C.: Deskline 3.0 standard interface (DSI) documentation (2016), ver. 1.0.67, 28 June 2016 Ebner, C.: Deskline 3.0 standard interface (DSI) documentation (2016), ver. 1.0.67, 28 June 2016
10.
go back to reference Fensel, A., Akbar, Z., Toma, I., Fensel, D.: Bringing online visibility to hotels with Schema.org and multi-channel communication. In: Inversini, A., Schegg, R. (eds.) Information and Communication Technologies in Tourism 2016, pp. 3–16. Springer, Cham (2016). doi:10.1007/978-3-319-28231-2_1 CrossRef Fensel, A., Akbar, Z., Toma, I., Fensel, D.: Bringing online visibility to hotels with Schema.org and multi-channel communication. In: Inversini, A., Schegg, R. (eds.) Information and Communication Technologies in Tourism 2016, pp. 3–16. Springer, Cham (2016). doi:10.​1007/​978-3-319-28231-2_​1 CrossRef
12.
go back to reference Guha, R.V., Brickley, D., Macbeth, S.: Schema.org: evolution of structured data on the web. Commun. ACM 59(2), 44–51 (2016)CrossRef Guha, R.V., Brickley, D., Macbeth, S.: Schema.org: evolution of structured data on the web. Commun. ACM 59(2), 44–51 (2016)CrossRef
13.
go back to reference Gupta, D.D., Utkarsh: Assessing the website effectiveness of top ten tourist attracting nations. Inf. Technol. Tourism 14(2), 151–175 (2014) Gupta, D.D., Utkarsh: Assessing the website effectiveness of top ten tourist attracting nations. Inf. Technol. Tourism 14(2), 151–175 (2014)
14.
go back to reference Hepp, M., Siorpaes, K., Bachlechner, D.: Towards the semantic web in e-tourism: can annotation do the trick? In: Proceedings of the 14th European Conference on Information System (ECIS 2006), pp. 2362–2373 (2006) Hepp, M., Siorpaes, K., Bachlechner, D.: Towards the semantic web in e-tourism: can annotation do the trick? In: Proceedings of the 14th European Conference on Information System (ECIS 2006), pp. 2362–2373 (2006)
15.
go back to reference Kärle, E., Fensel, A., Toma, I., Fensel, D.: Why are there more hotels in Tyrol than in Austria? Analyzing Schema.org usage in the hotel domain. In: Inversini, A., Schegg, R. (eds.) Information and Communication Technologies in Tourism 2016, pp. 99–112. Springer, Cham (2016). doi:10.1007/978-3-319-28231-2_8 CrossRef Kärle, E., Fensel, A., Toma, I., Fensel, D.: Why are there more hotels in Tyrol than in Austria? Analyzing Schema.org usage in the hotel domain. In: Inversini, A., Schegg, R. (eds.) Information and Communication Technologies in Tourism 2016, pp. 99–112. Springer, Cham (2016). doi:10.​1007/​978-3-319-28231-2_​8 CrossRef
16.
go back to reference Kärle, E., Simsek, U., Akbar, Z., Hepp, M., Fensel, D.: Extending the Schema.org vocabulary for more expressive accommodation annotations. In: Schegg, R., Stangl, B. (eds.) Information and Communication Technologies in Tourism 2017, pp. 31–41. Springer, Cham (2017). doi:10.1007/978-3-319-51168-9_3 CrossRef Kärle, E., Simsek, U., Akbar, Z., Hepp, M., Fensel, D.: Extending the Schema.org vocabulary for more expressive accommodation annotations. In: Schegg, R., Stangl, B. (eds.) Information and Communication Technologies in Tourism 2017, pp. 31–41. Springer, Cham (2017). doi:10.​1007/​978-3-319-51168-9_​3 CrossRef
17.
go back to reference Khalili, A., Auer, S.: User interfaces for semantic authoring of textual content: a systematic literature review. Web Semant. Sci. Serv. Agents World Wide Web 22, 1–18 (2013)CrossRef Khalili, A., Auer, S.: User interfaces for semantic authoring of textual content: a systematic literature review. Web Semant. Sci. Serv. Agents World Wide Web 22, 1–18 (2013)CrossRef
18.
go back to reference Maedche, A., Staab, S.: Applying semantic web technologies for tourism information systems. In: Wöber, K., Frew, A., Hitz, M. (eds.) Proceedings of the 9th International Conference for Information and Communication Technologies in Tourism, ENTER 2002, Innsbruck, Austria, 22–25th January 2002. Springer, Vienna (2002) Maedche, A., Staab, S.: Applying semantic web technologies for tourism information systems. In: Wöber, K., Frew, A., Hitz, M. (eds.) Proceedings of the 9th International Conference for Information and Communication Technologies in Tourism, ENTER 2002, Innsbruck, Austria, 22–25th January 2002. Springer, Vienna (2002)
19.
go back to reference Mich, L.: The website quality of the regional tourist boards in the Alps: ten years later. In: Xiang, Z., Tussyadiah, I. (eds.) Information and Communication Technologies in Tourism 2014, pp. 651–663. Springer, Cham (2013). doi:10.1007/978-3-319-03973-2_47 CrossRef Mich, L.: The website quality of the regional tourist boards in the Alps: ten years later. In: Xiang, Z., Tussyadiah, I. (eds.) Information and Communication Technologies in Tourism 2014, pp. 651–663. Springer, Cham (2013). doi:10.​1007/​978-3-319-03973-2_​47 CrossRef
20.
go back to reference Stavrakantonakis, I., Toma, I., Fensel, A., Fensel, D.: Hotel websites, Web 2.0, Web 3.0 and online direct marketing: the case of Austria. In: Xiang, Z., Tussyadiah, I. (eds.) Information and Communication Technologies in Tourism 2014, pp. 665–677. Springer, Cham (2013). doi:10.1007/978-3-319-03973-2_48 CrossRef Stavrakantonakis, I., Toma, I., Fensel, A., Fensel, D.: Hotel websites, Web 2.0, Web 3.0 and online direct marketing: the case of Austria. In: Xiang, Z., Tussyadiah, I. (eds.) Information and Communication Technologies in Tourism 2014, pp. 665–677. Springer, Cham (2013). doi:10.​1007/​978-3-319-03973-2_​48 CrossRef
21.
go back to reference Werthner, H., Alzua-Sorzabal, A., Cantoni, L., Dickinger, A., Gretzel, U., Jannach, D., Neidhardt, J., Pröll, B., Ricci, F., Scaglione, M., Stangl, B., Stock, O., Zanker, M.: Future research issues in IT and tourism. Inf. Technol. Tourism 15(1), 1–15 (2015)CrossRef Werthner, H., Alzua-Sorzabal, A., Cantoni, L., Dickinger, A., Gretzel, U., Jannach, D., Neidhardt, J., Pröll, B., Ricci, F., Scaglione, M., Stangl, B., Stock, O., Zanker, M.: Future research issues in IT and tourism. Inf. Technol. Tourism 15(1), 1–15 (2015)CrossRef
Metadata
Title
Complete Semantics to Empower Touristic Service Providers
Authors
Zaenal Akbar
Elias Kärle
Oleksandra Panasiuk
Umutcan Şimşek
Ioan Toma
Dieter Fensel
Copyright Year
2017
DOI
https://doi.org/10.1007/978-3-319-69459-7_24

Premium Partner