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2019 | OriginalPaper | Chapter

7. Conclusion: The Campaign of Personalized Conflict

Author : Heather E. Yates

Published in: The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

Publisher: Springer International Publishing

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Abstract

This chapter offers concluding remarks about emotive context of the presidential campaign and which emotional dimensions had significant influence on voters’ decisions—leading voters to interpret personal feelings as salient political information on specific policy issues. It also reviews thematic and distinctive patterns from the findings that point to evidence that lends support to the negative partisanship framework, and the 2016 presidential campaign along with some possible implications intimated by this evidence.

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previous chapter God, Guns, and Bathrooms: Concepts of Morality on the Campaign Trail

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Title: Conclusion: The Campaign of Personalized Conflict
Author: Heather E. Yates
Publisher: Springer International Publishing
Book: The Politics of Spectacle and Emotion in the 2016 Presidential Campaign
Print ISBN: 978-3-030-15803-3

Electronic ISBN: 978-3-030-15804-0

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-3-030-15804-0_7