10. Conclusion: Towards a Conceptual Framework of Transmedia Genre

This conclusion chapter summarises the book’s main contribution to the fields of both transmedia studies and genre studies—that is, the factoring in of digital platforms and participatory practices on the continued mutation of genre, and how a triangulated analysis of industry, platform and audience allows us to make sense of emerging transmedia genre practices in the age of media convergence. Each of the book’s previous chapters exemplified different ways through which genre works transmedially—identifying new conceptions specific to a given genre that provide rich additions to the field’s understanding of genre studies; this conclusion chapter returns to these conceptions, where we will use them to lay out a new conceptual framework for analysing genre in the contemporary transmedia age.