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2016 | OriginalPaper | Chapter

7. Conclusion

Authors : Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar

Published in: Mobile Marketing Channel

Publisher: Springer International Publishing

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Abstract

This book addressing online consumer behavior and scope of inclusion of online marketing channel is attempted to explore, provide, and organize a comprehensive text on the subject of mobile marketing channel.
Metadata
Title
Conclusion
Authors
Mahmud Akhter Shareef
Yogesh K. Dwivedi
Vinod Kumar
Copyright Year
2016
DOI
https://doi.org/10.1007/978-3-319-31287-3_7

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