As in many other industries, the automotive sector is facing challenges related to the development, validation, and homologation of the growing number of digital and networked products. Previously based on standards and the classic V-model, software-based automated systems now require data-driven as well as iterative and agile development methods. More than ever before, selling a traditionally discrete product also involves rendering regular services for the operation, maintenance, and continued development of vehicle systems that have already been delivered.