Connected Ribbons-Design as a Key to Service’s Materiality

Since the arrival of electronics in the textile field, the ribbon transformed into e-ribbon inaugurates its functionalities with two unseen features in hand: it joins together physically and electronically different worlds, arriving to the transformation of itself into an electronical component, in other words, materializing the service. The e-garments, as well as e-ribbons, intimately ally esthetics with utility. Halfway between product design and fashion, it is obliged to integrate the end user’s opinion and think about new services to offer to the digital world. Going from connectivity through clients support and new marketing strategies, E-ribbons are getting their way in shaking the secular habits of a dynamic field, and yet, a linear one. The narrow textiles have a pioneer and strategic role to play NOW.