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Published in:
2015 | OriginalPaper | Chapter
Considering the Nature of Value Capturing Mechanisms in Industrial Buyer-Supplier Exchange — A Structured Abstract
Author : Daniel D Prior
Published in: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Publisher: Springer International Publishing
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The notion of value appropriation or value capture is a primary way benefits realization is described in buyer-supplier relationships. Using the concept of value as the operational term, this literature considers the realization of benefits as a tradeoff between the sacrifices and the paybacks rendered through buyer-supplier exchange. However, an assumption exists in this literature that value appropriation/ capture occurs
at the expense
of other activities such as value creation and is inequitably distributed between exchange partners (Mizik and Jacobson 2003; Wagner, Eggert and Lindemann 2010).