Construction of F-PSG Analysis Model Based on Automobile Modeling Design Language

With the continuous development of economy and society, the rapid progress in science and technology, and the upgrading living standards of modern people, automobiles are no longer tools just used for transportation, but something more and more attached to people’s needs for diversified and individualized designs. However, different designers produce different styles. Design is something very subjective, and the language itself is vague. Therefore, for a long time design style has been described in an abstract way. The absence of scientific description on design makes the design language of automobiles an obstacle, which will reduce the effect and efficiency of analysis and communication between designers, or between designers and other related staffs. The existing analysis method of automobiles’ design language is mainly understood and adopted by users with professional background knowledge, so it is difficult to use the method to deliver design concept to collaborators and consumers for their lack of specialized design knowledge. Given that, based on the technique of semantic cognition, a new analytical method, the F-PSG analytical method is proposed in this paper, which hopefully will be a solution to the problem.