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Modeling Consumer Distribution Channel Switching Behavior: The Case of Direct Vs. Traditional Channels Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Consumer Behavior Toward Electrical Energy: A Social and Societal Issue

Authors : Ana Akemi Ikeda, Marcos Cortez Campomar, Irene Kazumi Miura

Published in: Global Perspectives in Marketing for the 21st Century

Publisher: Springer International Publishing

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The study focuses societal and social marketing. A qualitative research was taken to know the consumers attitudes toward three programs referring the avoidance of energy power wastage. Some considerations were made aimed to guide marketing decisions. The marketing activities would be improved not just to reach the consumer satisfaction but the society as a whole.

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previous chapter Towards an Understanding of Internal and External Search for Purchase Decisions involving the World Wide Web
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Metadata
Title
Consumer Behavior Toward Electrical Energy: A Social and Societal Issue
Authors
Ana Akemi Ikeda
Marcos Cortez Campomar
Irene Kazumi Miura
Copyright Year
2015
Book
Global Perspectives in Marketing for the 21st Century

Print ISBN: 978-3-319-17355-9

Electronic ISBN: 978-3-319-17356-6

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17356-6_79