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2015 | OriginalPaper | Chapter

Consumer’S Satisfaction/Dissatisfaction with a Membership-Based Service Organization

Authors : Ken Kono, Michael D. Bernacchi

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This study examines consumer’s satisfaction/dissatisfaction with a membership-based service organization, It found that initial motivations in getting a membership is significantly related to satisfaction. Also, it found a correlation between satisfaction and a display of certain behavior as a member such as carrying a membership bumper sticker on his car.

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Metadata
Title
Consumer’S Satisfaction/Dissatisfaction with a Membership-Based Service Organization
Authors
Ken Kono
Michael D. Bernacchi
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_73