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2015 | OriginalPaper | Chapter

Consumer Switching Behavior of Banking Services: A Conceptual Model

Authors : Ajay K. Manrai, Lalita A. Manrai

Published in: Proceedings of the 1993 World Marketing Congress

Publisher: Springer International Publishing

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A conceptual model specifying consumer satisfaction with banking services and importance of services as the critical variables in determining likelihood of a consumer switching from a bank to its competitor. The model is further expanded to include various determinants that may jointly influence the likelihood of switching entire set of banking services. Several hypotheses are proposed in this context and a plan to test the same via a field survey is also presented.

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Metadata
Title
Consumer Switching Behavior of Banking Services: A Conceptual Model
Authors
Ajay K. Manrai
Lalita A. Manrai
Copyright Year
2015
Book
Proceedings of the 1993 World Marketing Congress

Print ISBN: 978-3-319-17322-1

Electronic ISBN: 978-3-319-17323-8

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17323-8_27