1995 | OriginalPaper | Chapter
Consumerism
Author : Daniel Tixier
Published in: Marketing Theory and Practice
Publisher: Macmillan Education UK
Included in: Professional Book Archive
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
Consumerism, based on the word ‘consumer’, refers to a social protest movement expressing dissatisfaction or angry reactions on the part of consumers faced with the abuses or excesses of the production or distribution systems. All developed countries have experienced consumerism to some degree, and it is evident in many other nations as well. Although in some cases it has been a major factor which marketers have had to take into consideration during the 1970s or even the early 80s, it has not been discussed as much since the latter part of the decade, and it has even met with a new kind of criticism during the years of continuing economic crises which have become a part of life in most Western countries.