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5. Consumers on the Move

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Authors
Anthony M. Kent
Anne Peirson-Smith
Yuri Siregar
Published in
Customer Journeys in Fashion
Publisher
Springer Nature Switzerland

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Abstract

This chapter delves into the profound impact of mobile technologies on consumer shopping behaviour, highlighting how these devices have become integral to the customer journey. It explores the convenience and accessibility offered by mobile commerce, enabling consumers to browse, compare, and purchase products anytime and anywhere. The text also examines the role of mobile devices in merging virtual and real-world retail experiences, facilitating seamless transitions between different stages of the shopping journey. Additionally, it discusses the psychological and behavioural aspects of mobile shopping, including the influence of mobile technologies on consumer decisions and identity formation. The chapter concludes by highlighting the evolving role of mobile devices in shaping the future of retail, emphasizing the need for businesses to adapt to the changing dynamics of consumer behaviour.
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previous chapter Social Media and Social Commerce Disrupt the Fashion System
next chapter Entertainment-Led Content
Title
Consumers on the Move
Authors
Anthony M. Kent
Anne Peirson-Smith
Yuri Siregar
Copyright Year
2025
Book
Customer Journeys in Fashion

Print ISBN: 978-3-031-83950-4

Electronic ISBN: 978-3-031-83951-1

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-031-83951-1_5
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