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About this book

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

Table of Contents

Frontmatter

Cases on Fashion Production

Frontmatter

2018 | OriginalPaper | Chapter

Chapter 1. USA Apparel Manufacturing and Domestic Sourcing

Carol Elizabeth Harris

2018 | OriginalPaper | Chapter

Chapter 2. Product Development Process of an International Luxury Fashion Brand: Implications to Hong Kong Fashion Trading and Manufacturing Companies

Yi-Ning Fung, Tsan-Ming Choi

2018 | OriginalPaper | Chapter

Chapter 3. Application of Laser Technology in Fashion Industry

Guoxiang Yuan, Zhuoming Chen, Domenico Luzzi

Cases on Fashion Branding and Marketing

Frontmatter

2018 | OriginalPaper | Chapter

Chapter 4. Vintage Fashion Retailing: Building the Store Brand

Julie McColl, Catherine Canning, Linda Shearer, Louise McBride

2018 | OriginalPaper | Chapter

Chapter 5. The Internationalization of Italian Luxury Brands. The Missoni Case

Andrea Runfola, Silvia Ranfagni, Simone Guercini

2018 | OriginalPaper | Chapter

Chapter 6. Luxury Branding and Digitalisation: The Case of European Brands in China

Serena Rovai

2018 | OriginalPaper | Chapter

Chapter 7. Good Practices and Considerations in Conducting Email Survey for Fashion Retail Industry

Chi Wai Wu, Kwok Fai Geoffrey Tso

Cases on Fashion Retailing and Operations

Frontmatter

2018 | OriginalPaper | Chapter

Chapter 8. The Key Role of Retail Stores in Fast Fashion Companies: The H&M Case Study

Elisa Arrigo

2018 | OriginalPaper | Chapter

Chapter 9. Fashion Business Case Study on the German Click & Collect Situation

Peter Bug, Natalie Gordon, Ann-Sophie Staudenmaier

2018 | OriginalPaper | Chapter

Chapter 10. Supply Chain Strategic Fit: Two Fashion-Renting Cases

Xiangyu Lai, Shiting Song, Yaqing Xu, Chun-Hung Chiu

Cases on Sustainability and Fashion Industry

Frontmatter

2018 | OriginalPaper | Chapter

Chapter 11. Sustainable Innovation in the Apparel Supply Chain: Case Study on TAL Apparel Limited

Jiyoung Kim, Marissa Zorola

2018 | OriginalPaper | Chapter

Chapter 12. Sustainable Development in the Supplier Chain: Analysis of a Brazilian Fashion Retailer’s Social Responsibility Program

Rita de Cássia Lopes Moro, Francisca Dantas Mendes, João Amato Neto

2018 | OriginalPaper | Chapter

Chapter 13. Towards Closed-Loop Fashion Supply Chains—Reflections from Retailer-Facilitated Used Apparel Collection Programs

Pui-Sze Chow, Cinty K. Y. Li

Backmatter

Additional information