Contemporary Research and Analysis of Food Industry: Case of Russian Restaurant Business Network Branch

This paper represents the results of a strategic SWOT analysis and its application to the Russian chain restaurant business market. It analyzes the innovative quantitative factors influencing the use of the SWOT model, identifies and classifies the strategic problems of chain restaurant business models, and studies regression and dispersion analyses of the data obtained during the survey to identify and solve problems of business process management. The paper focuses on the innovative quantitative model of SWOT analysis, taking into account the internal and external resources influencing the improvement of business processes and identifying problem areas for small- and medium-sized restaurants. The basis of the results is foreign and domestic research in the field of strategic management and represents the impact of internal and external resources on the management of a network enterprise. The empirical base of the study is survey data of Russian restaurant network representatives.