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3. Content-Arten

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Authors
Lydia Hagen
Christina Münzer
Published in
Quick Guide Content
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Es schwirren unendlich viele Inhalte im Internet herum. Oftmals wird sich an der Arbeit anderer bedient, um auf einen Hype aufzuspringen oder einen Kommentar zu einer fremden Meinung zu verfassen. Durch dieses Engagement mit dem unterschiedlichen Content sind vier übergeordnete Content-Arten entstanden: Social, Paid, Owned und Earned. Eine ausbalancierte Verteilung der unterschiedlichen Arten auf der eigenen Website hilft dabei, die Nutzer aus unterschiedlichen Bereichen auf sich aufmerksam zu machen. Dieses Kapitel stellt die Content-Arten und deren Vorteile genauer vor.

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previous chapter Was Content bewirken kann
next chapter Definition des optimalen Content-Fokus
Title
Content-Arten
Authors
Lydia Hagen
Christina Münzer
Copyright Year
2019
Book
Quick Guide Content

Print ISBN: 978-3-658-23585-7

Electronic ISBN: 978-3-658-23586-4

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-23586-4_3
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