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5. Content-Produktion für verschiedene Medien und Kanäle

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Stephan Heinrich
Published in
Content Marketing: So finden die besten Kunden zu Ihnen
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Wir betrachten verschiedene Medien und Formen von Content. Dabei wollen wir auch einen Blick auf die konkrete Umsetzung werfen und die Werkzeuge beschreiben, die man einsetzen kann, um die gewünschte Wirkung einfach und kostengünstig zu erzielen. Wenn Sie nicht planen, selbst die Umsetzung im operativen Geschäft durchzuführen, dann werden Sie diesen Teil des Buches vielleicht nur punktuell lesen wollen. Oder Sie nutzen diesen Teil als Nachschlagewerk, wenn Sie sich mit den einzelnen Themen intensiv beschäftigen wollen.

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previous chapter Grundlagen der Content-Produktion in der Praxis
next chapter Wie Sie die Wirkung Ihres Content Marketings messen: das Management-Cockpit
Title
Content-Produktion für verschiedene Medien und Kanäle
Author
Stephan Heinrich
Copyright Year
2020
Book
Content Marketing: So finden die besten Kunden zu Ihnen

Print ISBN: 978-3-658-30663-2

Electronic ISBN: 978-3-658-30664-9

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-30664-9_5
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