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2024 | OriginalPaper | Chapter

4. Corporate Citizenship in a Changing World

Authors : Anne Katrine Lund, Mette Refshauge

Published in: Mastering Corporate Communication

Publisher: Springer Nature Switzerland

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Abstract

That organisations have a responsibility not only for their own products but also for society and our planet, is a new norm called ‘corporate citizenship’. As (co-)responsible citizens, organisations must act differently and communicate on an increasing number of agendas, making it crucial that the professional communicator helps to position the organisation wisely. CEO activism is an important communicative task in corporate citizenship.

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Metadata
Title
Corporate Citizenship in a Changing World
Authors
Anne Katrine Lund
Mette Refshauge
Copyright Year
2024
DOI
https://doi.org/10.1007/978-3-031-50232-3_4