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Key Influencers: Locating, Measuring, and Creating Programs to Influence Social Media Influencers Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Corporate Hospitality: Benefits, Challenges & Approach in Financial Services

Authors : Mohit Saluja, Li-Wei Mai

Published in: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This paper examines the role of corporate hospitality in financial services from the perspective of relationship management executives in corporate banks. Personal interviews and a survey were conducted among marketing and event specialists to identify the goals, benefits, challenges and key issues related to corporate hospitality. The primary benefits were found to be: relationship building, increased sales, networking and reputation building for the hosting company. The challenges included budget constraints, high costs, rise in competition, the need to create unique experiences and ethical concerns.

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Metadata
Title
Corporate Hospitality: Benefits, Challenges & Approach in Financial Services
Authors
Mohit Saluja
Li-Wei Mai
Copyright Year
2015
Book
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-11796-6

Electronic ISBN: 978-3-319-11797-3

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-11797-3_51