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4. Corporate Social Responsibilities in Air Transport: A Research Agenda on the Effects of the COVID-19 Pandemic

  • 2022
  • OriginalPaper
  • Chapter
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Abstract

The chapter 'Corporate Social Responsibilities in Air Transport: A Research Agenda on the Effects of the COVID-19 Pandemic' delves into the impact of the COVID-19 pandemic on corporate social responsibility (CSR) initiatives within the air transport industry. It begins by contextualizing the global crisis caused by the pandemic and its profound effects on the aviation sector. The author then explores the definition, motivations, and typologies of CSR, emphasizing the importance of these initiatives in both pre- and post-pandemic periods. The chapter highlights specific CSR initiatives undertaken by airline and airport organizations before the pandemic, focusing on areas such as environmental sustainability and community support. It also discusses the necessity and benefits of continuing CSR initiatives during the pandemic, citing studies that show positive impacts on brand value, employee loyalty, and customer trust. The text concludes with examples of CSR initiatives implemented by aviation organizations during the pandemic, showcasing their adaptability and commitment to social responsibility even in challenging times. This detailed analysis offers valuable insights into the evolving landscape of CSR in the air transport industry and underscores the importance of maintaining these initiatives in the face of global crises.

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Title
Corporate Social Responsibilities in Air Transport: A Research Agenda on the Effects of the COVID-19 Pandemic
Author
Yeşim Kurt
Copyright Year
2022
Publisher
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-16-9276-5_4
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