Corporate Social Responsibility

This study theoretically analyzes the causal mechanism of financial risk on enterprise green performance through the influential pathway of green ambidextrous innovation. A-share listed companies from 2011 to 2021 were selected as research samples …

The main goal of the study is to investigate and to quantify the relations between the gender aspects and the processes of digital transformation in a relation to the eco-innovation processes. The processes of digital transformation in enterprises …

There is extensive research on the consequences of implementing various environmental practices across countries and industries. The results show that this issue is highly context-dependent, and further research is required considering the …

Digital transformation has influenced economic and social development, creating new opportunities to enhance enterprises’ ESG performance. On the basis of sample data from 396 enterprises with ESG ratings in Bloomberg from 2017 to 2022, this …

In recent years, advertisers have increasingly embraced social responsibility, moving beyond profit maximization to address societal issues. This shift was catalyzed by events such as the Business Roundtable’s 2019 statement, emphasizing the …

The Super Bowl represents the pinnacle of advertising in the USA, where brands face immense pressure to stand out in a highly competitive, four-hour spectacle. Every year, prominent media outlets and market research firms scrutinize these ads …

Advertising is a powerful yet complex tool for businesses. It not only informs consumers but also reinforces brand value, especially in competitive markets where it helps differentiate brands by fostering emotional connections. Global advertising …

Corporate Social Responsibility (CSR) is a topic of interest for many companies, especially medium and large ones, mainly based in the West. Despite the generally positive perception of the issue, the greatest risk that can be seen today …