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“Corporate Ventriloquism” examines coal industry front groups and the “Faces of Coal” campaign. Using theories of voice and appropriation, this chapter argues that much of the coal industry’s advocacy operates through a rhetorical process of “corporate ventriloquism,” in which the coal industry appropriates elements of neoliberalism and neoconservatism, adapts them to the cultural circumstances specific to coal, and “throws” its voice through “front groups” to create the impression of broad support for coal. Corporate ventriloquism masks the industry’s influence over the spaces and conditions for “voice.” The coal industry constructs a corporate voice that is positioned as a voice of citizenship, blurring and flattening the distinction between corporation and citizen in ways that are advantageous to the industry.
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- Corporate Ventriloquism
Peter K. Bsumek
- Palgrave Macmillan UK
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- Chapter 3